Investigating the Strategies to Cope with Resistance to Change in Implementing ICT : A Case Study of Allama Iqbal Open University

When technological change takes place, employees with positive attitude not only accept new ways of doing work but also become a motivational force to other staff members. Allama Iqbal Open University (AIOU) intends to make the best use of Information and Communication Technology (ICT) in administration, servicing and academic departments. Since it is partially launched but before implementation at mass level, this study is carried out to determine the staff attitude towards ICT. Technology Acceptance Model (TAM) is mostly used by researchers to predict the attitude and behavior towards technology and information systems in different settings. However an extended TAM model is used in this study to better predict the attitude with the help of perceived usefulness, perceived ease of use and an additional variable of subjective norm. By adopting stratified sampling the whole population was divided into three strata and 25 % of each strata was taken as sample. Quantitative results collected using questionnaire survey, indicate negative attitude in some employees but most of the respondents have positive attitude regarding ICT. This study provides empirical evidence to support theoretical model, which show that attitude is significantly associated with perceived ease of use, perceived usefulness and subjective norm, while behavior intention is found significantly related with attitude.